PRIVACY POLICY
AuraSide, Inc. (“Company”, “Hone” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website https://auraside.com/ or https://hone.gg/ or with respect to our software offerings and/or platforms that are accessible through our website, including our desktop application (collectively, our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
If you're a resident of California, Colorado, Connecticut, Virginia, Utah, Texas, Nevada or Montana, you should read this policy and the applicable sections below for residents of California, Colorado, Connecticut, Virginia, Utah, Texas and Nevada. Note, this is not an exhaustive list and any mandatory state privacy laws shall apply and will be incorporated, as applicable.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. We use your personal data to provide and improve our platform. By using the platform, you agree to the collection and use of information in accordance with this privacy policy. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see “Changes to Our privacy Policy” below). Any changes to this Privacy Policy will be effective immediately on posting the updated Privacy Policy unless otherwise stated or as required by applicable law (for example, notice and opt-in or opt-out consent may be required). Your continued use of this Website after we make changes is deemed to be acceptance of those changes to the fullest extent permitted by applicable law, so please check the policy periodically for updates.
- SCOPE OF HONE PRIVACY POLICY
This Privacy Policy applies to all aspects of our Website as well as to information we may collect offline. This Website may link to or incorporate websites or content hosted and served by others over which we have no control, such as third-party websites, online properties, platforms, social media, or systems, which are each governed by the privacy policy and business practices of the third party. You understand and agree that Hone is not responsible for the security, privacy, or business practices of any third party.
This policy applies to information we collect
● On this Website and all associated Hone software and web apps.
● In email, text, and other electronic messages between you and this Website.
● When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
● Us through any other means, including on any other website operated by the Company or any third party; or
● Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.
- YOUR INFORMATION
2.1 Information We Collect About You and How We Collect It. We collect several types of information from and about users of our Website, including information:
● By which you may be personally identified, such as name, e-mail address, photo, and any other identifier by which you may be contacted online or offline, including IP addresses and cookie identifiers (collectively, “personal information”);
● That is about you but individually does not identify you, such as -- geo location, operating system, hardware specifications, device performance data, operating system settings, bios settings, performance related settings, games installed on your device, game settings, input devices; and/or
● About your internet connection, the equipment you use to access our Website, and usage details.
We collect this information:
● Directly from you when you provide it to us.
● Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
● From third parties, for example, our business partners.
2.2 Information you provide. The information we collect on or through our Website may include:
● Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use or creating an account on our Website, purchasing our products, subscribing to our services, posting material, or requesting further services. We may also ask you for information when you report a problem with our Website.
● Details of transactions you carry out through our Website and of the fulfillment of your orders, in which event you may be required to provide financial information before placing an order through our Website.
● Records and copies of your correspondence (including email addresses), if you contact us.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, such as on your user profile, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although take measures to ensure the security of our Website, and any information we collect, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
2.3 Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
● Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
● Information about your computer and internet connection, including your IP address, operating system, and browser type.
● Information about games installed on your computer and gameplay performance data.
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Information about how you can opt out of behavioral tracking on while using our desktop app and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking can be found during installation of our desktop app or in the settings menu of our desktop app.
The information we collect automatically may include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
● Estimate our Website usage statistics and usage patterns.
● Store information about your preferences, allowing us to customize our Website according to your individual interests.
● Improve the services we provide to our users.
● Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
● Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
● Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.
2.4 Third-Party Use of Cookies and Other Tracking Technologies. Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
- HOW WE USE YOUR INFORMATION
We use information that we collect about you or that you provide to us, including any personal information:
● To present our Website and its contents to you.
● To provide you with information, products, or services that you request from us.
● To fulfill any other purpose for which you provide it.
● To provide you with notices about your account, including expiration and renewal notices.
● To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
● To notify you about changes to our Website or any products or services we offer or provide though it.
● To use data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
● To contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
● To contact you with respect to items, products or services that are germane to the products and services that the Company might provide you.
● To allow you to participate in interactive features on our Website.
● In any other way we may describe when you provide the information.
● For any other purpose with your consent.
● To improve our optimizations and provide you with upgrade recommendations.
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please contact us at [email protected]. For more information, see “Choices About How We Use and Disclose Your Information” below.
We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
We are not selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, your personal information and data to any persons or entities.
• Hashed email addresses: We may share hashed versions of the emails with advertisers. This enables them and us to better target ads to you.
Hashing is a “one-way function” that effectively encrypts and pseudonymizes email addresses. For instance, when [email protected] is run through a typical hashing function, it becomes the following string of code: 0F0B7B1A1A7E8BDBBC6AA545F8CCD6F83671B32479271BFCB6CC8498912058D5.
• We take this step to de-identify data and protect your email address, while being able to use an identifier to better connect devices and browsers. Email hashing cannot be reversed.
- RETENTION AND TRANSFER OF INFORMATION
4.1 RETENTION OF YOUR PERSONAL INFORMATION AND DATA
The Company will retain your personal information and data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your personal information and data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain your usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our platform, or we are legally obligated to retain this data for longer time periods.
4.2 TRANSFER OF YOUR PERSONAL DATA
Your personal information and data is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that your personal information and data is treated securely and in accordance with this privacy policy and no transfer of your personal information and data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
- SECURITY OF YOUR PERSONAL DATA
The security of your personal information and data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information and data, we cannot guarantee its absolute security. Any natural or legal person who processes the data on behalf of the Company may have access to your personal information or data. These third-party vendors collect, store, use, process and transfer information about your activity on our platform in accordance with their privacy policies.
- DISCLOSURE OF YOUR INFORMATION
6.1 Information We May Disclose. Some content or applications, including advertisements, on the Website may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this Privacy Policy:
● To our subsidiaries and affiliates.
● To contractors, service providers, and other third parties we use to support our business.
● To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Website users is among the assets transferred.
● To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information.
● To third party payment processors.
● To fulfill the purpose for which you provide it.
● For any other purpose disclosed by us when you provide the information.
● With your consent.
We may also disclose your personal information:
● To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
● To enforce or apply our Terms of Use which can be found at hone.gg/terms and other agreements, including for billing and collection purposes.
● If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
6.2 Choices About How We Use and Disclose Your Information. We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
● Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.
● Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by You can also always opt-out during installation of the desktop app or by logging into the desktop app and adjusting your user preferences in your account profile or by sending us an email with your request to [email protected].
● Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out during installation of the desktop app or by logging into the desktop app and adjusting your user preferences in your account profile or by sending us an email stating your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
● Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by adjusting your user preferences in your account profile or by sending us an email stating your request to [email protected].
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (”NAI”) on the NAI’s website rights and choices. Please see “Your California Privacy Rights” below for more information.
- ADDITIONAL PRIVACY RIGHTS IN VARIOUS U.S. JURISDICTIONS
YOUR CALIFORNIA PRIVACY RIGHTS
Under the California Consumer Privacy Act, (known as the “CCPA”) amended in 2020, California residents have certain rights regarding their personal information.
This includes:
• The categories of personal information we’ve collected, and the categories of sources where we got the information;
• The business purposes for which we’ve shared their personal information;
• The categories of third parties with whom we’ve shared their personal information;
• Access to the specific pieces of personal information we’ve collected and to request deletion of that personal information, subject to certain exceptions;
• The right to opt out of the sale of their personal information;
• The right to not be discriminated against for exercising their CCPA privacy rights; and
• The right to correct inaccurate personal information.
“Sensitive” Data is defined under California state law as:
• Social security, driver’s license, state identification card, or passport numbers;
• An account login, financial account, debit card, or credit card number in combination with any required security codes;
• Precise geo-location;
• Racial and ethnic origins, religious or philosophical beliefs, union memberships;
• Contents of mail, email, and text messages to unintended recipients;
• Genetic data;
• Biometric information if use to uniquely identify a person;
• Personal health information;
• Personal information related to a person’s personal life or sexual orientation;
For purposes of these rights, “sold” and “business purpose” have the meanings given in the CCPA. For example, if you submit an opt-out request, you will not be opted out from transactions that the CCPA does not deem to be sales. In addition, please note that the CCPA does not require us to delete personal information that we need to maintain for certain purposes.
California "Shine The Light" Law
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to this designated address: [email protected].
YOUR COLORADO PRIVACY RIGHTS
Under Colorado’s Consumer Privacy Act, Colorado residents have certain rights regarding their personal information. This includes:
• Access to the specific pieces of personal information we’ve collected, and to request deletion of that personal information;
• The right to opt out of the sale of their personal information;
• The right to opt-out of targeted advertising; and
• The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Colorado state law as:
• Racial or ethnic origin;
• Religious beliefs;
• Sexual orientation;
• Citizenship or immigration status;
• Biometric or genetic data;
• Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis; and
• Personal data from a known child.
If you are a Colorado resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Colorado resident and would like to make such a request, please submit your request in writing to this designated address: [email protected].
YOUR CONNECTICUT PRIVACY RIGHTS
Under Connecticut’s Data Privacy Act, Connecticut residents have certain rights regarding their personal information. This includes:
• Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information;
• The right to opt out of the sale of their personal information;
• The right to opt-out of targeted advertising; and
• The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Connecticut state law as:
• Racial or ethnic origin;
• Religious beliefs;
• Sexual orientation;
• Citizenship or immigration status;
• Biometric or genetic data;
• Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis;
• Personal data from a known child; and
• Precise geolocation at a radius of 1,750 feet or less.
If you are a Connecticut resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Connecticut resident and would like to make such a request, please submit your request to this designated address: [email protected].
YOUR NEVADA PRIVACY RIGHTS
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit your request to this designated address: [email protected]. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
YOUR TEXAS PRIVACY RIGHTS
Known as the Texas Data Privacy and Security Act, Texas residents will have certain rights regarding their personal information. This includes:
• Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information;
• Confirm that the data controller is processing their data;
• Correct inaccuracies in their personal data;
• Delete their personal data;
• Obtain a copy of their data in a portable and readily usable format; and
• Opt out of having their data processed for the purpose of targeted advertising, the sale of their data, or profiling that produces a legal or significant effect on the consumer.
“Sensitive” Data is defined under Texas state law as:
• Racial or ethnic origin;
• Religious beliefs;
• Mental or physical health diagnosis;
• Sexual orientation;
• Citizenship or immigration status;
• Genetic or biometric data;
• Children’s data; and
• Precise geolocation data.
If you are a Texas resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Texas resident and would like to make such a request, please submit your request to this designated address: [email protected].
YOUR UTAH PRIVACY RIGHTS
Under Utah’s Consumer Privacy Act, Utah residents have certain rights regarding their personal information. This includes:
• Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information;
• The right to opt out of the sale of their personal information;
• The right to opt-out of targeted advertising; and
• The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Utah state law as:
• Racial or ethnic origin;
• Religious beliefs;
• Sexual orientation;
• Citizenship or immigration status;
• Biometric or genetic data;
• Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis;
• Personal data from a known child; and
• Precise geolocation at a radius of 1,750 feet or less.
If you are a Utah resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Utah resident and would like to make such a request, please submit your request to this designated address: [email protected].
YOUR VIRGINIA PRIVACY RIGHTS
Under Virginia’s Consumer Data Protection Act, Virginia residents have certain rights regarding their personal information. This includes:
• Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information;
• The right to opt out of the sale of their personal information;
• The right to opt-out of targeted advertising; and
• The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Virginia state law as:
• Racial or ethnic origin;
• Religious beliefs;
• Sexual orientation;
• Citizenship or immigration status;
• Biometric or genetic data;
• Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis;
• Personal data from a known child; and
• Precise geolocation at a radius of 1,750 feet or less.
If you are a Virginia resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Virginia resident and would like to make such a request, please submit your request to this designated address: [email protected].
YOUR MONTANA PRIVACY RIGHTS
The Montana Consumer Data Privacy Act (MCDPA) gives Montana residents the following rights:
• The right to know when their data is being processed
• The right to access a copy of their personal data
• The right to edit their personal data
• The right to delete their personal data
• The right to opt out of the processing of their personal data for targeted advertising
• The right to opt out of the sale of their personal data
• The right to be free from discrimination for exercising these rights
If you are a Montana resident, you have the right to request that Hone discloses the specific personal information and categories we have collected about you. If you are a Montana resident and would like to make such a request, please submit your request in writing to this designated address: [email protected].
- DATA SECURITY
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
- CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
- CONTACT INFORMATION
To ask questions or comment about this privacy policy and our privacy practices, contact us at: [email protected].
